This is a small 52 page 3x4 inch Ford Motor Company publication, issued by "Sales Training Publications, Car Marketing, Car Division", and printed by Fox Printing Press, London, carrying a reference part number 30403/1165. It was intended to familiarize dealer salesmen with the complete English Ford product line, and also supplies price and performance comparison with contemporary rivals. No longer published, it is only available through collectors on the used market.

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